Executive Bios

Vivek Zaveri

Lead Mantra President and Chief Executive Officer, VivekZaveri, has proven experience building businesses from the ground up. In less than three years, he helped to build a $12 million business as the Director of the Search Marketing and Product Division at Venture Direct Worldwide, and in half that time he built a $30 million lead generation business in the education space at XL Marketing.

Zaveri is currently the pioneer and visionary behind Lead Mantra, a comprehensive marketing agency that specializes in lead generation, search engine marketing and media buying and planning. He is responsible for strategic planning and business development. Lead Mantra owns such subsidiaries as Lead Mantra India Private Limited and Lead Mantra Incorporated.

He is an expert in the higher education lead marketing industry, and successfully developed and executed complex and expansive search campaigns for Liberty University and ITT Technical Institute. His experience with proprietary technologies has led to proven success with email and social media campaigns.

Zaveri graduated magna cum laude from Pace University in New York with a Bachelor of Science degree in information systems and marketing.

Jay Dharia

Jay Dharia is the chief technology officer for Lead Mantra and leads the Mumbai Development and Research Center. He has more than 10 years of experience in website and online applications development, including ecommerce.

Dharia began collaborating with Zaveri in the educational space in 2005. As CTO, he is focused on the evaluation and development of applications for educational recruitment. He developed the systems that support multi-million-dollar business endeavors.

Dharia graduated with honors from Mumbai University in computer science and technology.